Mobile Voter was founded on the premise that Internet technology can be used to facilitate the process of civic participation. Our projects rely heavily on mobile phones as the principal method of engagement. In the hands, pockets, and purses of a majority of the world's population, we believe that these mobile devices hold a tremendous transformative power.

With support from the Pew Charitable Trusts, the George Washington Graduate School of Political Management, Young Voter Strategies, and the MacArthur Foundation, Mobile Voter's TXTVOTER '06 campaign sought to register 55,000 young voters in advance of the 2006 election.

The multi-pronged campaign leveraged the ubiquity of mobile phones, a unique peer-to-peer registration model, and the power of existing grassroots organizations. We worked with over 200 groups to register and mobilize their constituencies. We also partnered with Working Assets to implement an online voter registration tool called GoVote.org.

At final tally, over 70,000 people used our voter registration tools and services. We estimate that 47,600 of these people will end up on the voter rolls (historically, for various reasons, 32% of people who use web-based voter registration tools do not complete the process). Our results show that our web-based voter registration tools were more effective than our text-based tools in reaching and registering voters.

GOTV Text Messaging Research Experiment
TxtVoter '06 Web Site [archived site]
Read our report from the TxtVoter '06 Campaign
GoVote.org Web Site [working on getting up an archive]
Young Voter Strategies Grant Award Announcement

Our first city-wide campaign launched in '05 in conjunction with the Chinese American Voter Education Committee (CAVEC). Jointly, we conducted a campaign to register voters in San Francisco via billboards and flyers at restaurants. The press announcement from October '05 gives more information and photos.

In 2004, we coded, experimented, formulated, and re-formulated our mix of software and services until we had a workable beta offering. Text messaging was in its infancy in the U.S. and we weren't sure just what would work. In advance of the '04 election, we partnered with Kid Beyond, an incredibly charismatic performer, to promote our voter registration service. At several of his concerts, Kid Beyond stopped the show and announced the text-in number. The responses were promising. About 16% of each of his audiences responded to the call to action.