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October 31, 2005
stats from mKids survey
stats from "mKids Study" from GfK NOP Technology
* 50% of 10-18 yr olds have their own phone
* verizon & cingular have largest share of this demographic
* sprint/nextel has smaller share, but high brand awareness
* 75% of surveyed kids say their bill is paid by parents
* parents generally chose plan, kids chose phone
* yankee group study from 7/05 found that 50% of teens 13-17 would spend addl money on ringtones, music
* 53% of kids have downloaded games
http://www.gfk.com
http://www.emarketer.com/Report.aspx?kids_oct05
avail only by purchase, unfortunately...
Posted by ben at October 31, 2005 12:23 PM
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